Campaign: “Courtesy begins within ourselves. Also in traffic”

On September 20th, The Road Administration, in cooperation with the Police and Border Guard Board, will launch the “Courtesy begins within ourselves. Also in traffic.” campaign. The campaign is set to begin the day before the day of EDWARD in order to link it to the message of a European-wide petition.
The campaign’s objective is to make road users aware that a safer and more stress-free traffic environment begins within themselves and depends on their cooperation with other road users. The campaign will focus on setting a good example and noticing one another, being mindful and respectful of oneself and others in traffic. Estonia is a uniform country with common values and a shared mindset, even in traffic. Traffic courtesy is not a distinct concept but a necessary prerequisite to everybody making it home safely.